- News: Time For A Beauty Marketing Makeover -
Justin Timberlake’s new music video, “Mirrors,” should be required viewing for beauty execs looking to make a real impact on their companies’ bottom lines. It may just inspire them to rethink dated marketing plans that ignore Boomer and older women—who …
Read More » - News: AARP Rolls Out Social Monetization -
New ‘Hot Deals’ Facebook initiative offers sponsors integrated ad buy. AARP, the association for those aged 50-plus and publisher of the largest circulation magazine in the country, is taking advantage of Facebook to not only reach its core membership, but …
Read More » - News: The lowly state of traditional magazine publishing isn’t news -
The lowly state of traditional magazine publishing isn’t news, though the dire industry activity of recent months seems to resound to the steady beat of nails pounded into coffins. Why else would Time Warner try, and fail, to jettison its …
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AARP The Magazine's audience grew by
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Among all Baby Boomers, AARP members have a 34% higher average household net worth than those who are not members.
About AARP
One of America's most trusted brands, AARP is headquartered in Washington, DC with staffed offices in all 50 states, the District of Columbia, Puerto Rico, and the U.S. Virgin Islands.
AARP's nearly 37 million members nationwide join for benefits, information, products and services that help them navigate the life changes and life stages that affect them, their families, and the people for whom they care.
