As more companies strive to connect with Boomers, they will follow brands leading the way for insight on best practices....
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Cable channel RLTV caters to the 50-plus set with programming starring aging boomers....
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According to MagazineRadar luxury apparel brands increased ad pages by 11 percent in third quarter, the most recent data available, and luxury magazines saw gains of 6 percent that quarter....
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One of America's most trusted brands, AARP is headquartered in Washington, DC with staffed offices in all 50 states, the District of Columbia, Puerto Rico, and the U.S. Virgin Islands.
AARP's nearly 40 million members nationwide join for benefits, information, products and services that help them navigate the life changes and life stages that affect them, their families, and the people for whom they care.
In just eight months, they used our media to reach more than 2 million members.
Feast on successAmong all Baby Boomers, AARP members have a 34% higher average household net worth than those who are not members.
"Among magazines, haves are doing well"
Media Life | Magazines