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Nearly Two-Thirds of People Over 50 Feel Financially Secure—Here’s What Those 62% Are Doing Right


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Experts share the top reasons adults 50+ feel secure—and how you can save on gas, groceries and more

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With the never-ending news of things like tariffs, taxes and more, it can be hard to feel confident about how you choose to spend your money. However, in new research by AARP, obtained by Woman’s World, 62% of the 50+ population still “maintain an unchanged standard of living despite the economic headwinds.” We examine this study below and discover ways to save even more money.

What to know about Adults 50+ and their finances

The 50+ population represents 108 million Americans with over $8.3 trillion in collective spending power.

Danielle McMurray, Vice President of Marketing at AARP Media Advertising Network, shared that, rather encouragingly, “few in the 50+ population express concern about paying bills, whether it’s daily living expenses or larger commitments like mortgages and loans. Most interestingly, 67% express confidence about retirement security even as widespread economic uncertainty rules the news cycle.”

But what exactly makes this group so resilient when it comes to finances? McMurray believes that it is because it’s “a group that has weathered multiple economic struggles—from the 2008 financial crisis and the dot-com bubble to various recessions—and emerged with practical knowledge and a psychological fortitude others may not have developed.

“Meanwhile, their smart retirement savings strategies, often decades in the making, provide security that enables them to view current challenges as temporary rather than catastrophic. They’ve learned to distinguish between market noise and genuine threats, having seen boom-and-bust cycles that ultimately were resolved through patient, strategic thinking,” she continued. “Many have reached their peak earning years or transitioned to retirement with an established financial cushion. What’s more, they are less likely to carry student debt and more likely to own their homes outright, largely reducing vulnerability to economic shock.”

Because of this statement, she is confident that “the 50+ population isn’t just weathering economic anxiety—they’re thriving in it. That financial resilience offers both personal security and broader economic stability, creating opportunity for brands savvy enough to recognize that the best strategy is built on the sturdiest foundation.”

This article originally appeared in Woman's World.