With the latest technologies unveiled this month at CES in Las Vegas, there was plenty of buzz about the newest ways to automate a variety of our day-to-day tasks. Not surprisingly, Boomers are ready to take advantage of these innovative products as part of the surging “do it for me” (DIFM) trend.
In 2015, The Home Depot heralded this trend, telling investors that over-50 consumers were increasingly opting for services over hardware, creating a DIFM trend to replace the DIY trend, which they helped establish at an earlier stage of their lives.
Home Depot wasn’t the only company to recognize a shift in consumer needs. Amazon’s Echo is a hands-free device you control with your voice that performs an ever-increasing variety of functions—it plays music and audiobooks; controls household lights, switches and thermostats; provides information, news, sports and weather; and orders pizza or a car from Uber.
Boomers are enthusiastically responding to the ability to outsource tasks. They certainly know it’s possible to live actively into their 80s and 90s, but they also know that time is valuable and not limitless. In typical Boomer fashion, they are pioneering the DIFM trend because it gives them the freedom to maximize life’s potential by creating more time to pursue what they consider most important. While there’s no question this trend has cross-generational appeal, Boomers are uniquely qualified to lead it as they have the money to afford it.
Companies across most product and service sectors have an opportunity to leverage the shift toward DIFM. Here are four business categories that are innovating to help Boomers save time and energy.
Boomers are always in search of ways to improve their lives, and marketers have been answering that call for decades. In 2017 and beyond, companies that provide products and services that help Boomers create more time and energy to devote to what’s truly important will garner their attention and earn their business.