Digital Ad Specs


What is it:

Video that appears within a content page, typically amongst either article copy or content components. This specific ad format includes a video with description text to the right.


Ad Component1) Video File
2) Advertiser's company name
3) Headline Copy
4) Paragraph Copy
5) Button Copy

Video File Specifications

Video Format MP4, 3GP or MOV
Video CodecH.264/AVC
Video Aspect Ratio 16:9
Video Resolution1920x1080
Video Bit Rate2500-3500
Video LengthLess than :15 (not skippable)
Greater than :15 (skippable)
Video Frame Rate 25 FPS or greater
Audio Format AAC-LC or HE-AACv1
Audio Bit Rate128-192 kbps for AAC-LC
64-128 kbps for HE-AACv1
Max File Size 512 MB
Companion AdsNo
3rd Party VAST TagsAllowed for videos with a length of :15 or shorter

Copy Specifications

Headline Copy60 characters max with spaces
Paragraph Copy200 characters max with spaces
Button Copy10 characters max with spaces