Digital Ad Specs


IAB Standard

What is it:

This native ad appears in a Newsletter on the AARP.org homepage. This ad is comprised of two distinct components which AARP uses to construct the ad.


Webletter


Image Size

612 x 320 px

Text Background Color

#333333

Font Details

padding-right: 10px; text-align: left; color:
white; font-size: 18px; font-family: 'David
Libre’, Times New Roman, serif; lineheight:
1.3em;

Max Character Count

100 Characters, Title Case



The Daily 


Image Size

None

Text Background Color

#fafafa

Headline Font Details

border-bottom: 1px solid #e3e3e3;
padding-left: 15px; padding-right: 15px;
padding-bottom: 5px; text-align: center;
font-size: 18px; color: black; font-family:
'Lora', Times New Roman, serif; fontweight:
bold;

Body Font Details

padding-top: 15px; text-align: left; fontsize:
18px; line-height: 1.4em; color:
#090909; font-family: 'Open Sans’, Arial,
sans-serif;

Red CTA Font Details

font-family: 'Lora', Georgia, Times New
Roman, serif; font-style: italic; font-size:
19px; color: #e12128 ; font-weight: bold;

Travel


Image Size

320 x 280 px

Text Background Color

rgba(255,255,255,0.85)

Headline Font Details

text-align: center; color: #333333; fontsize:
16px; font-weight: bold; font-family:
‘AvenirNext-Medium’, Arial, sans-

Body Copy Font Details

padding-top: 5px; text-align: center; color:
#333333; font-size: 14px; font-family:
Georgia, Times New Roman, serif; lineheight:
1.3em; text-decoration: none;

Max Character Count

Headline, 60 Characters Title Case;
Body Copy, 125 Characters

Health


Image Size

612 x 310 px

Text Background Color

#ffffff, white

Headline Font Details

text-align: center; color: #333333; fontsize:
13px; font-weight: bold; font-family:
'Playfair Display', Georgia, Times New
Roman, serif;

Body Copy Font Details

padding-top: 10px; text-align: center;
color: #333333; font-size: 17px; fontfamily:
'Playfair Display', Georgia, Times
New Roman, serif; line-height: 1.3em;
font-weight: bold;

Max Character Count

Headline, 45 Characters All Caps;
Body Copy, 110 Characters Title Case;

Leisure


Image Size

568 x 310 px

Text Background Color

#ffffff, white

Headline Font Details

text-align: center; font-family: ‘Playfair
Display’, Times New Roman, serif; fontsize:
15px; color: #222222; line-height:
1.1em; font-weight: bold;

Body Copy Font Details

padding-top: 15px; text-align: center;
color: #222222; font-size: 15px; fontfamily:
‘Playfair Display’, Times New
Roman, serif; line-height: 1.3em;

Max Character Count

Headline, 30 Characters All Caps;
Body Copy, 85 Characters Title Case;

Money


Image Size

570 x 364 px

Text Background Color

#ffffff, white

Headline Font Details

text-align: center; color: #ff0000; font-size:
13px; font-family: Helvetica, Arial, sansserif;
letter-spacing: 1px;

Body Copy Font Details

padding-top: 5px; text-align: center;
color: #181818; font-size: 18px; fontfamily:
Times New Roman, serif; lineheight:
1.4em;

Max Character Count

Headline, 25 Characters All Caps;
Body Copy, 90 Characters Title Case;