Digital Ad Specs


What is it:

A substitute for the Standard Leaderboard, the Dynamic Leaderboard automatically adapts to the size of the device on which it’s displayed. The creative encompasses the entire space above the navigation bar on the site. It appears on desktop and tablet devices.


Ad Components 1) Layered Photoshop File
2) Flat Image File
3) Fonts (optional)
4) Landing Page URL
5) Tracking Tags (optional)


Layered Photoshop File
  • Dimensions: 2400x260
  • PPI: 72
  • Each element (background, logo, etc.) should be on its own layer
  • If fonts are not provided they should be converted to a smart object
FontsFonts should be provided in a ZIP folder. If fonts are mising a substitute will be be used. 
Flat Image File TypeJPG or PNG
3rd Party Serving No
3rd Party TrackingYes

Every attempt is made to optimize the creative to ensure optimal performance across all devices. This can include the optimization of images, fonts and animation. Also, because the creative is responsive, every attempt is made to ensure it resembles the original flat file. To ensure correctness a proof will be provided for your review prior to the start date.