Digital Ad Specs


DYNAMIC LEADERBOARD

What is it:

A substitute for the Standard 728x90 Leaderboard, the Dynamic Leaderboard automatically adapts to the size of the device on which it’s displayed. The creative encompasses the entire space above the navigation bar on the site. This highly-viewable ad appears on desktop and tablet devices.


Deliverables

Ad Components 1) Layered Photoshop Files (2)
2) Flat Image Files (2)
3) Font Files
4) Landing Page URL
5) Tracking Tags (optional)

Specifications

Layered Photoshop Files (2)
  • Dimensions: 2400x260 / 1536x180
  • PPI: 72
  • Each element (background, logo, etc.) should be on its own layer
Font FilesFonts should be provided in a ZIP folder. If fonts are mising a substitute will be be used. 
Flat Image File TypeJPG or PNG
3rd Party Serving No
3rd Party TrackingYes
SoundNo
AnimationNo


Every attempt is made to optimize the creative to ensure optimal performance across all devices. Also, because the creative is responsive, every attempt is made to ensure it resembles the original flat file. To ensure correctness, a proof will be provided for your review prior to the start date.