Digital Ad Specs


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What is it:
AARP Media Sales offers a range of standard units including units that comprise the IAB Universal Ad Package (UAP). These units are either static or Flash.

IAB Compliant     


Ad Components Static Image or Flash
Ad Dimensions 728x90


File Types PNG, GIF, JPG or SWF
File Dimensions 728x90
Max File Size 45 KB
Animation Duration Max 15 seconds / 3 loops
Max Frame Rate 24 FPS
Allows 3rd Party Serving Yes
Allows 3rd Party Tracking Yes
Audio Permitted Yes, on user click