Digital Ad Specs

Facebook Post

What is it:
Get social and showcase your service or product on AARP’s Facebook page. Advertisers can engage with the AARP audience directly in the social platform's feed.


Ad Components 1) Text
2) Image or Video (Max of 4 creatives)

                                                                                                   3)  Website URL

Text Specifications

Sentence TextMax 125 characters with spaces. Sentence text will be followed by #ad per Ad policy
Headline TextMax 25 characters with spaces
Link DescriptionMax 30 characters with spaces
Display URLOptional. This is the URL that will be shown to people who see the ad.
Call to Action Button

Listen Now, Book Now, Contact Us, Donate Now, Download, Get Offer, Get Showtimes, Learn More, Send Message, Request Time, See Menu, Shop Now, Sign Up, Subscribe, Watch More, (if not specified, AARP will select the most appropriate CTA button)

Image and Video Specifications

Image1200 x 628 pixels. Image must contain little or no overlaid text. Click Here
VideoMAx 240 minutes. mp4, .mov or .gif Click Here