Digital Ad Specs


What is it:

This native-like ad appears in a prominent area on the new AARP homepage. This ad is comprised of two distinct components which AARP uses to construct the ad.  Coming Q2, 2018.


Ad Components1) Static Image
2) Headline Copy

Image Specifications

File TypesJPG, GIF, PNG
Max File Size75 KB
File Dimensions416x392
AnimationNot Allowed
Logos, products, text, borders or line art in the imageNot Allowed

Copy Specifications

Headline Copy70 characters max with spaces
Advertiser name, product name, offer or discount details in the copyNot Recommended

General Specifications

Allows 3rd Party ServingNo
Allows 3rd PartyTrackingYes we accept only secure trackers
Audio PermittedNo