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Digital Ad Specs
AARP Media Advertising Network offers a full range of online display ad formats across all screens: desktop, mobile, and tablet. Check this site often for the latest specifications, guidelines, and available formats. All ads must comply with and meet AARPʼs Advertising Policies, Digital Advertising Guidelines, and be SSL Compliant.
Video Interscroller
What is it:
This mobile ad is revealed at the mid-point of a page as a user scrolls down. When a portion of the ad is in view, it snaps into place at 100% width and height and begins to play. When the user is finished interacting with the ad, they scroll up or down to continue viewing the page content. An end card is displayed at the completion of the video.
Deliverables
| Ad Components | 1) Video |
| 2) End Card Photoshop File | |
| 3) End Card Flat Image File | |
| 4) Font Files (if applicable) | |
| 5) Landing Page URL | |
| 6) Tracking Tags (optional) |
Video Specifications
| Format | MOV or MP4 |
| Dimensions | 1080p at 9:16 aspect ratio recommended, other aspect ratios may be cropped or require additional design elements to fill the container |
| Duration | :15 recommended, :30 max |
| Audio | User Activated |
| File Size | Max 50 MB |
| Safe Zone | Click Here |
End Card Assets
| Photoshop File | Dimensions: 640x920 |
| Flat Image File | JPG or PNG |
| Font Files | WOFF files preferred in a ZIP. If fonts are missing a substitute will be used. |
General Specifications
| 3rd Party Serving | No |
| 3rd Party Tracking | Yes |