Digital Ad Specs

video interscroller

What is it:

This mobile vertical ad unit appears “within” the article approximately halfway down the page. When a specific amount of the ad is in view, it snaps into place and video playback begins. During playback, if the user continues to scroll, playback pauses automatically. If the video is brought back into view, playback resumes. An end card is displayed at the completion of the video. This end card contains the advertiser’s logo either on a blank background or the last video frame. A semi-transparent “Learn More” button is automatically added unless instructed otherwise.


Ad Components 1) Video File
2) Logo
3) Landing Page URL
4) Tracking Tags (optional)

Video Specifications

Format H.264 or MP4
Aspect Ratio9:16 is optimal, 4:3 or 16:9 will be cropped to 9:16
DimensionsMinimum 1080x1920
Frame Rate25 FPS
Length15 sec max (6-10 sec recommended)
AudioOptional (deafult is muted)

Logo Specifications

FormatTransparent PNG
DimensionsMinimum 400px wide 
File Size200KB max

General Specifications

3rd Party Serving No
3rd Party TrackingYes

Compatible with the mobile phones running Apple’s iOS, Samsung’s Native OS 4.0+ and Android’s OS (Chrome only)

Every attempt is made to optimize the creative to ensure optimal performance on mobile devices. This can include the optimization of video and images. Also, because the creative is responsive, every attempt is made to ensure it resembles the original files. To ensure correctness a proof will be provided for your review prior to the start date.