Digital Ad Specs


video interscroller

What is it:

This vertical video ad appears “within” a mobile article approximately halfway down the page. When a specific amount of the ad is in view, it snaps into place and video playback begins. If the user continues to scroll, playback pauses automatically. If the video is brought back into view, playback resumes. An optional end card is displayed at the completion of the video. 


Deliverables

Ad Components 1) Video
2) End Card Photohop and Flat Image Files (optional)
3) Landing Page URL
4) Tracking Tags (optional)

Video Specifications

Format.mov, .mp4, 3gp
Dimensions1080p at 9:16 aspect ratio recommended, any other ascpect ratio will be cropped
Duration:15 recommended, :30 max
AudioYes, user initiated
File Sizemax 50 MB

End Card Assets

Format.psd
Dimensions1080x1920
Font filesFonts should be provided in a ZIP folder. If fonts are missing a substitute will be used.
Flat Image File Type.jpg or .png

General Specifications

3rd Party ServingNo
3rd Party TrackingYes