Digital Ad Specs


What is it:

The AARP Now app puts the power of membership in the palm of your hand. Stay connected with daily news stories, explore events happening nearby and discover member-only benefits and discounts. The Pole Position ad appears in the Deals section of the app at the top of all other deals.


Ad Components
  1. Image
  2. Offer Headline

Image Specifications

File TypesPNG, GIF or JPG
Max File Size150 KB
File Dimensions258 x 334
AnimationNot Allowed
Logos, products, text, borders or line art in the imageNot Allowed
Safe Area25px safe zone on left, right and top, 60px on bottom
Advertisement banner on image48 x 235, space between bottom of banner and botton of image: 18 pixel

Text Specifications

Offer Headline

50 characters max with spaces, text must be in the form of an offer or a deal and cannot include the advertiser name. Advertiser name will be listed below in the slug.

General Specifications

3rd Party ServingNo
3rd Party TrackingNo
Audio PermittedNo