Digital Ad Specs

Embedded Benefits Offer

What is it:

The AARP Now app puts the power of membership in the palm of your hand. Stay connected with daily news stories, explore events happening nearby and discover member-only benefits and discounts. These embedded ads appear in the Benefits section of the app and must be an offer provided by the advertiser.


Ad Components
  1. Image
  2. Offer Headline
  3. Offer Sub-Headline

Image Specifications

File Types PNG, GIF or JPG
Max File Size 150 KB
File Dimensions 258 x 334
Animation Not Allowed
Logos, products, text, borders or line art in the image Not Allowed
Safe Area 25px on all borders

Text Specifications

Offer Headline50 characters max with spaces
Offer Sub-Headline70 characters max with spaces

General Specifications

3rd Party ServingNo
3rd Party TrackingNo
Audio PermittedNo