Rates & Dates

AARP Media Solutions offers a full range of ad sizes and distributions in our most valuable publications: AARP The Magazine and AARP Bulletin. Check this site often for the latest specifications, closing dates, and in-home estimates. All ads must comply with and meet AARP's Advertising Policies, Guidelines, and be SSL Compliant.

National - Rate base 22,000,000

UNIT B&W 4 COLOR
Page $715,840 $795,360
2/3 553,570 615,070
1/2 465,280 516,980
1/3 334,050 371,170
2nd Cover 954,430
3rd Cover 874,900
4th Cover 1,033,980
Return to Editions

National Half-Circ - Rate base 11,000,000

UNIT B&W 4 COLOR
Page $400,920 $445,460
2/3 310,040 344,480
1/2 260,590 289,550
1/3 187,090 207,880
Return to Editions

California - Rate base 1,886,700

UNIT B&W 4 COLOR
Page $105,381 $117,090
1/2 68,498 76,109
1/3 49,178 54,642
Return to Editions

Capital - Rate base 1,248,800

UNIT B&W 4 COLOR
Page $69,102  $76,780
1/2 44,916 49,907
1/3 32,248 35,831
Return to Editions

East Central - Rate base 1,672,600

UNIT B&W 4 COLOR
Page $89,883 $99,870
1/2 58,424 64,916
1/3 41,945 46,606
Return to Editions

Florida - Rate base 1,680,000

UNIT B&W 4 COLOR
Page $93,834 $104,260
1/2 60,992 67,769
1/3 43,789 48,655
Return to Editions

Great Lakes - Rate base 2,882,600

UNIT B&W 4 COLOR
Page $138,204 $153,560
1/2 89,833 99,814
1/3 64,495 71,661
Return to Editions

Mid-Atlantic - Rate base 3,088,500

UNIT B&W 4 COLOR
Page $148,068 $164,520
1/2 96,244 106,938
1/3 69,098 76,776
Return to Editions

New England - Rate base 1,167,700

UNIT B&W 4 COLOR
Page $64,611 $71,790
1/2 41,997 46,664
1/3 30,152 33,502
Return to Editions

Pacific Northwest - Rate base 1,101,300

UNIT B&W 4 COLOR
Page $60,939 $67,710
1/2 39,610 44,012
1/3 28,438 31,598
Return to Editions

Pacific Southwest - Rate base 2,709,500

UNIT B&W 4 COLOR
Page $137,025 $152,250
1/2 89,066 98,963
1/3 63,945 71,050
Return to Editions

Southeast - Rate base 4,087,500

UNIT B&W 4 COLOR
Page $195,966 $217,740
1/2 127,378 141,531
1/3 91,451 101,612
Return to Editions

Southwest - Rate base 2,146,700

UNIT B&W 4 COLOR
Page $115,362 $128,180
1/2 74,985 83,317
1/3 53,836 59,817
Return to Editions

Texas - Rate base 1,378,600

UNIT B&W 4 COLOR
Page $77,004 $85,560
1/2 50,053 55,614
1/3 35,935 39,928
Return to Editions

West Central - Rate base 1,072,000

UNIT B&W 4 COLOR
Page $59,319 $65,910
1/2 38,557 42,842
1/3 27,682 30,758
Return to Editions

National - Rate base 4,000,000

UNIT B&W 4 COLOR
Page $172,070 $191,190
2/3 133,070 147,850
1/2 111,840 124,270
1/3 80,300 89,220
2nd Cover - 229,430
3rd Cover - 210,310
4th Cover - 248,550
Return to Editions

National Half-Circ - Rate base 2,000,000

UNIT B&W 4 COLOR
Page $96,360 $107,070
2/3 74,520 82,800
1/2 62,630 69,600
1/3 44,970 49,970
Return to Editions

California - Rate base 350,300

UNIT B&W 4 COLOR
Page $27,288 $30,320
1/2 17,737 19,708
1/3 12,734 14,149
Return to Editions

Capital - Rate base 245,700

UNIT B&W 4 COLOR
Page $18,954 $21,060
1/2 12,320 13,689
1/3 8,845 9,828
Return to Editions

East Central - Rate base 282,900

UNIT B&W 4 COLOR
Page $21,204 $23,560
1/2 13,783 15,314
1/3 9,895 10,995
Return to Editions

Florida - Rate base 291,000

UNIT B&W 4 COLOR
Page $22,671 $25,190
1/2 14,736 16,374
1/3 10,580 11,755
Return to Editions

Great Lakes - Rate base 498,000

UNIT B&W 4 COLOR
Page $33,300 $37,000
1/2 21,645 24,050
1/3 15,540 17,267
Return to Editions

Mid-Atlantic - Rate base 535,000

UNIT B&W 4 COLOR
Page $35,775 $39,750
1/2 23,254 25,838
1/3 16,695 18,550
Return to Editions

New England - Rate base 183,800

UNIT B&W 4 COLOR
Page $14,184 $15,760
1/2 9,220 10,244
1/3 6,619 7,355
Return to Editions

Pacific Northwest - Rate base 177,000

UNIT B&W 4 COLOR
Page $13,653 $15,170
1/2 8,874 9,861
1/3 6,371 7,079
Return to Editions

Pacific Southwest - Rate base 483,600

UNIT B&W 4 COLOR
Page $34,110 $37,900
1/2 22,172 24,635
1/3 15,918 17,687
Return to Editions

Southeast - Rate base 802,800

UNIT B&W 4 COLOR
Page $53,685 $59,650
1/2 34,895 38,773
1/3 25,053 27,837
Return to Editions

Southwest - Rate base 449,400

UNIT B&W 4 COLOR
Page $33,678 $37,420
1/2 21,891 24,323
1/3 15,716 17,463
Return to Editions

Texas - Rate base 306,500

UNIT B&W 4 COLOR
Page $23,877 $26,530
1/2 15,520 17,245
1/3 11,143 12,381
Return to Editions

West Central - Rate base 172,000

UNIT B&W 4 COLOR
Page $13,275 $14,750
1/2 8,629 9,588
1/3 6,195 6,883
Return to Editions

National - Rate base 6,750,000

UNIT B&W 4 COLOR
Page $273,630 $304,030
2/3 211,600 235,110
1/2 177,850 197,620
1/3 127,690 141,880
2nd Cover - 364,840
3rd Cover - 334,430
4th Cover - 395,240
Return to Editions

National Half-Circ - Rate base 3,375,000

UNIT B&W 4 COLOR
Page $153,250 $170,270
2/3 118,510 131,670
1/2 99,610 110,680
1/3 71,510 79,460
Return to Editions

California - Rate base 516,900

UNIT B&W 4 COLOR
Page $38,133 $42,370
1/2 24,786 27,541
1/3 17,795 19,773
Return to Editions

Capital - Rate base 371,600

UNIT B&W 4 COLOR
Page $27,153 $30,170
1/2 17,649 19,611
1/3 12,671 14,079
Return to Editions

East Central - Rate base 490,600

UNIT B&W 4 COLOR
Page $34,830 $38,700
1/2 22,640 25,155
1/3 16,254 18,060
Return to Editions

Florida - Rate base 466,200

UNIT B&W 4 COLOR
Page $34,389 $38,210
1/2 22,353 24,837
1/3 16,048 17,831
Return to Editions

Great Lakes - Rate base 885,600

UNIT B&W 4 COLOR
Page $56,097 $62,330
1/2 36,463 40,515
1/3 26,179 29,087
Return to Editions

Mid-Atlantic - Rate base 921,600

UNIT B&W 4 COLOR
Page $58,374 $64,860
1/2 37,943 42,159
1/3 27,241 30,268
Return to Editions

New England - Rate base 361,700

UNIT B&W 4 COLOR
Page $26,433 $29,370
1/2 17,181 19,091
1/3 12,335 13,706
Return to Editions

Pacific Northwest - Rate base 312,600

UNIT B&W 4 COLOR
Page $22,842 $25,380
1/2 14,847 16,497
1/3 10,660 11,844
Return to Editions

Pacific Southwest - Rate base 752,700

UNIT B&W 4 COLOR
Page $50,292 $55,880
1/2 32,690 36,322
1/3 23,470 26,077
Return to Editions

Southeast - Rate base 1,162,800

UNIT B&W 4 COLOR
Page $73,656 $81,840
1/2 47,876 53,196
1/3 34,373 38,192
Return to Editions

Southwest - Rate base 656,800

UNIT B&W 4 COLOR
Page $46,629 $51,810
1/2 30,309 33,677
1/3 21,760 24,178
Return to Editions

Texas - Rate base 433,400

UNIT B&W 4 COLOR
Page $31,977 $35,530
1/2 20,785 23,095
1/3 14,923 16,581
Return to Editions

West Central - Rate base 337,400

UNIT B&W 4 COLOR
Page $24,651 $27,390
1/2 16,023 17,804
1/3 11,504 12,782
Return to Editions

National - Rate base 11,250,000

UNIT B&W 4 COLOR
Page $375,070 $416,740
2/3 290,050 322,270
1/2 243,790 270,880
1/3 175,030 194,480
2nd Cover - 500,090
3rd Cover - 458,410
4th Cover - 541,770
Return to Editions

National Half-Circ - Rate base 5,625,000

UNIT B&W 4 COLOR
Page $210,050 $233,380
2/3 162,430 180,480
1/2 136,520 151,700
1/3 98,020 108,910
Return to Editions

California - Rate base 1,019,500

UNIT B&W 4 COLOR
Page $64,188 $71,320
1/2 41,722 46,358
1/3 29,954 33,283
Return to Editions

Capital - Rate base 631,500

UNIT B&W 4 COLOR
Page $39,393 $43,770
1/2 25,605 28,451
1/3 18,383 20,426
Return to Editions

East Central - Rate base 899,100

UNIT B&W 4 COLOR
Page $54,477 $60,530
1/2 35,410 39,345
1/3 25,423 28,247
Return to Editions

Florida - Rate base 922,800

UNIT B&W 4 COLOR
Page $58,104 $64,560
1/2 37,768 41,964
1/3 27,115 30,128
Return to Editions

Great Lakes - Rate base 1,499,000

UNIT B&W 4 COLOR
Page $81,027 $90,030
1/2 52,668 58,520
1/3 37,813 42,014
Return to Editions

Mid-Atlantic - Rate base 1,631,900

UNIT B&W 4 COLOR
Page $88,209 $98,010
1/2 57,336 63,707
1/3 41,164 45,738
Return to Editions

New England - Rate base 622,200

UNIT B&W 4 COLOR
Page $38,808 $43,120
1/2 25,225 28,028
1/3 18,110 20,123
Return to Editions

Pacific Northwest - Rate base 611,700

UNIT B&W 4 COLOR
Page $38,160 $42,400
1/2 24,804 27,560
1/3 17,808 19,787
Return to Editions

Pacific Southwest - Rate base 1,473,200

UNIT B&W 4 COLOR
Page $84,006 $93,340
1/2 54,604 60,671
1/3 39,203 43,559
Return to Editions

Southeast - Rate base 2,121,900

UNIT B&W 4 COLOR
Page $114,696 $127,440
1/2 74,552 82,836
1/3 53,525  59,472
Return to Editions

Southwest - Rate base 1,040,500

UNIT B&W 4 COLOR
Page $63,045 $70,050
1/2 40,979 45,533
1/3 29,421 32,690
Return to Editions

Texas - Rate base 638,700

UNIT B&W 4 COLOR
Page $40,212 $44,680
1/2 26,138 29,042
1/3 18,766 20,851
Return to Editions

West Central - Rate base 562,600

UNIT B&W 4 COLOR
Page $35,091 $38,990
1/2 22,809 25,344
1/3 16,376 18,195
Return to Editions

National - Rate base 10,750,000

UNIT B&W 4 COLOR
Page $402,580 $447,300
2/3 311,320 345,910
1/2 261,670 290,750
1/3 187,870 208,740
2nd Cover - 536,760
3rd Cover - 492,030
4th Cover - 581,500
Return to Editions

National Half-Circ - Rate base 5,375,000

UNIT B&W 4 COLOR
Page $225,470 $250,520
2/3 174,360 193,730
1/2 146,550 162,840
1/3 105,220 116,910
Return to Editions

California - Rate base 867,200

UNIT B&W 4 COLOR
Page $58,644 $65,160
1/2 38,119 42,354
1/3 27,367 30,408
Return to Editions

Capital - Rate base 617,300

UNIT B&W 4 COLOR
Page $41,346 $45,940
1/2 26,875 29,861
1/3 19,295 21,439
Return to Editions

East Central - Rate base 773,500

UNIT B&W 4 COLOR
Page $50,328 $55,920
1/2 32,713 36,348
1/3 23,486 26,096
Return to Editions

Florida - Rate base 757,200

UNIT B&W 4 COLOR
Page $51,210 $56,900
1/2 33,287 36,985
1/3 23,898 26,553
Return to Editions

Great Lakes - Rate base 1,383,600

UNIT B&W 4 COLOR
Page $80,334 $89,260
1/2 52,217 58,019
1/3 37,489 41,655
Return to Editions

Mid-Atlantic - Rate base 1,456,600

UNIT B&W 4 COLOR
Page $84,573 $93,970
1/2 54,972 61,081
1/3 39,467 43,853
Return to Editions

New England - Rate base 545,500

UNIT B&W 4 COLOR
Page $36,540 $40,600
1/2 23,751 26,390
1/3 17,052 18,947
Return to Editions

Pacific Northwest - Rate base 489,600

UNIT B&W 4 COLOR
Page $32,796 $36,440
1/2 21,317 23,686
1/3 15,305 17,005
Return to Editions

Pacific Southwest - Rate base 1,236,300

UNIT B&W 4 COLOR
Page $75,717 $84,130
1/2 49,216 54,685
1/3 35,335 39,261
Return to Editions

Southeast - Rate base 1,965,600

UNIT B&W 4 COLOR
Page $114,120 $126,800
1/2 74,178 82,420
1/3 53,256 59,173
Return to Editions

Southwest - Rate base 1,106,200

UNIT B&W 4 COLOR
Page $71,973 $79,970
1/2 46,782 51,981
1/3 33,587 37,319
Return to Editions

Texas - Rate base 739,900

UNIT B&W 4 COLOR
Page $50,040 $55,600
1/2 32,526 36,140
1/3 23,352 25,947
Return to Editions

West Central - Rate base 509,400

UNIT B&W 4 COLOR
Page $34,119 $37,910
1/2 22,177 24,642
1/3 15,922 17,691
Return to Editions

National - Rate base 18,000,000

UNIT B&W 4 COLOR
Page $603,200 $670,210
2/3 466,470 518,290
1/2 392,070 435,640
1/3 281,490 312,770
2nd Cover - 804,250
3rd Cover - 737,230
4th Cover - 871,280
Return to Editions

National Half-Circ - Rate base 9,000,000

UNIT B&W 4 COLOR
Page $337,850 $375,380
2/3 261,260 290,290
1/2 219,590 244,000
1/3 157,660 175,180
Return to Editions

California - Rate base 1,536,400

UNIT B&W 4 COLOR
Page $96,831 $107,590
1/2 62,940 69,934
1/3 45,188 50,209
Return to Editions

Capital - Rate base 1,003,100

UNIT B&W 4 COLOR
Page $62,631 $69,590
1/2 40,710 45,234
1/3 29,228 32,475
Return to Editions

East Central - Rate base 1,389,700

UNIT B&W 4 COLOR
Page $84,276 $93,640
1/2 54,779 60,866
1/3 39,329 43,699
Return to Editions

Florida - Rate base 1,389,000

UNIT B&W 4 COLOR
Page $87,543 $97,270
1/2 56,903 63,226
1/3 40,853 45,393
Return to Editions

Great Lakes - Rate base 2,384,600

UNIT B&W 4 COLOR
Page $129,024 $143,360
1/2 83,866 93,184
1/3 60,211 66,901
Return to Editions

Mid-Atlantic - Rate base 2,553,500

UNIT B&W 4 COLOR
Page $138,168 $153,520
1/2 89,809 99,788
1/3 64,478 71,643
Return to Editions

New England - Rate base 983,900

UNIT B&W 4 COLOR
Page $61,425 $68,250
1/2 39,926 44,363
1/3 28,665 31,850
Return to Editions

Pacific Northwest - Rate base 924,300

UNIT B&W 4 COLOR
Page $57,708 $64,120
1/2 37,510 41,678
1/3 26,930 29,923
Return to Editions

Pacific Southwest - Rate base 2,225,900

UNIT B&W 4 COLOR
Page $127,026 $141,140
1/2 82,567 91,741
1/3 59,279 65,865
Return to Editions

Southeast - Rate base 3,284,700

UNIT B&W 4 COLOR
Page $177,732 $197,480
1/2 115,526 128,362
1/3 82,942 92,157
Return to Editions

Southwest - Rate base 1,697,300

UNIT B&W 4 COLOR
Page $102,924 $114,360
1/2 66,901 74,334
1/3 48,031 53,368
Return to Editions

Texas - Rate base 1,072,100

UNIT B&W 4 COLOR
Page $67,572 $75,080
1/2 43,922 48,802
1/3 31,534 35,037
Return to Editions

West Central - Rate base 900,000

UNIT B&W 4 COLOR
Page $56,187 $62,430
1/2 36,522 40,580
1/3 26,221 29,134
Return to Editions

Closing Dates and In-Home Estimates

National

Issue Ad Copy Clearance Space/Material Inserts
Dec/Jan 9/30/22 10/7/22 9/23/22
Feb/Mar* 11/23/22 12/1/22 11/17/22
Apr/May* 2/1/23 2/8/23 1/25/23
Jun/Jul 3/31/23 4/7/23 3/24/23
Aug/Sep 6/1/23 6/8/23 5/25/23
Oct/Nov* 8/1/23 8/8/23 7/25/23

Cancellation date is space closing date. * ShopIt Now

National BRC

Issue Ad Copy Clearance/ Space/Material
Dec/Jan 9/23/22 9/30/22
Feb/Mar 11/17/22 11/23/22
Apr/May 1/25/23 2/1/23
Jun/Jul 3/24/23 3/31/23
Aug/Sep 5/25/23 6/1/23
Oct/Nov 7/25/23 8/1/23

Space close is one week prior to national space close

Demographic Editions: In-Home Dates

Issue 50-59 60-69 70+ 50+
Dec/Jan 11/26–12/9 12/9–12/29 12/30–1/30 11/26–1/30
Feb/Mar 1/27–2/11 2/8–3/1 2/28–3/28 1/27–3/28
Apr/May 3/25–4/10 4/8–4/29 4/28–5/25 3/25–5/25
Jun/Jul 5/24–6/7 6/7–6/28 6/27–7/26 5/24–7/26
Aug/Sep 7/28–8/12 8/9–8/30 8/29–9/27 7/28–9/27
Oct/Nov 9/25–10/9 10/6–10/26 10/25–11/22 9/25–11/22

Regional/Test Markets/RealDeals

Issue Ad Copy Copy Clearance Space/Material
Dec/Jan 9/16/22 9/23/22
Feb/Mar 11/10/22 11/17/22
Apr/May 1/18/23 1/25/23
Jun/Jul 3/17/23 3/24/23
Aug/Sep 5/18/23 5/25/23
Oct/Nov 7/18/23 7/25/23

Space close is two weeks prior to national space close