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    2024 Rates & Dates

    AARP Media Advertising Network offers a full range of ad sizes and distributions in our most valuable publications: AARP The Magazine and AARP Bulletin. Check this site often for the latest specifications, closing dates, and in-home estimates. All ads must comply with and meet AARP's Advertising Policies, Guidelines, and be SSL Compliant.

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    Targeting - National Targeting - National Half-Circ Targeting - California Targeting - Capital Targeting - East Central Targeting - Florida Targeting - Great Lakes Targeting - Mid-Atlantic Targeting - New England Targeting - Pacific Northwest Targeting - Pacific Southwest Targeting - Southeast Targeting - Southwest Targeting - Texas Targeting - West Central
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    50+ Full Run 50-59 Edition 60-69 Edition 70+ Edition 50-69 Edition 60+ Edition

    National - Rate base 21,500,000

    UnitB&W4 Color
    Page$734,550$816,150
    2/3568,040631,150
    1/2477,440530,500
    1/3342,780380,870
    2nd Cover-979,380
    3rd Cover-897,770
    4th Cover-1,061,010

    National - Rate base 4,000,000

    UnitB&W4 Color
    Page$180,680$200,750
    2/3139,720155,240
    1/2117,440130,490
    1/384,32093,680
    2nd Cover-240,900
    3rd Cover-220,830
    4th Cover-260,980

    National - Rate base 6,250,000

    UnitB&W4 Color
    Page$266,030$295,580
    2/3205,720228,580
    1/2172,910192,130
    1/3124,140137,940
    2nd Cover-354,700
    3rd Cover-325,140
    4th Cover-384,260

    National - Rate base 11,250,000

    UnitB&W4 Color
    Page$393,830$437,580
    2/3304,560338,390
    1/2255,980284,430
    1/3183,780204,210
    2nd Cover-525,100
    3rd Cover-481,340
    4th Cover-568,860

    National - Rate base 10,250,000

    UnitB&W4 Color
    Page$402,580$447,300
    2/3311,320345,910
    1/2261,670290,750
    1/3187,870208,740
    2nd Cover-536,760
    3rd Cover-492,030
    4th Cover-581,500

    National - Rate base 17,500,000

    UnitB&W4 Color
    Page$615,760$684,170
    2/3476,180529,080
    1/2400,230444,710
    1/3287,350319,280
    2nd Cover-821,000
    3rd Cover-752,590
    4th Cover-889,430

    50+ Full Run 50-59 Edition 60-69 Edition 70+ Edition 50-69 Edition 60+ Edition

    National Half-Circ - Rate base 10,750,000

    UnitB&W4 Color
    Page$411,400$457,100
    2/3318,140353,490
    1/2267,400297,120
    1/3191,980213,320

    National Half-Circ - Rate base 2,000,000

    UnitB&W4 Color
    Page$101,180$112,420
    2/378,24086,940
    1/265,76073,070
    1/347,22052,460

    National Half-Circ - Rate base 3,125,000

    UnitB&W4 Color
    Page$148,990$165,540
    2/3115,220128,020
    1/296,840107,600
    1/369,53077,250

    National Half-Circ - Rate base 5,625,000

    UnitB&W4 Color
    Page$220,550$245,050
    2/3170,550189,500
    1/2143,350159,280
    1/3102,920114,360

    National Half-Circ - Rate base 5,125,000

    UnitB&W4 Color
    Page$225,470$250,520
    2/3174,360193,730
    1/2146,550162,840
    1/3105,220116,910

    National Half-Circ - Rate base 8,750,000

    UnitB&W4 Color
    Page$344,890$383,200
    2/3266,710296,340
    1/2224,170249,080
    1/3160,940178,830

    50+ Full Run 50-59 Edition 60-69 Edition 70+ Edition 50-69 Edition 60+ Edition

    California - Rate base 1,838,200

    UnitB&W4 Color
    Page$107,802$119,780
    1/270,07177,857
    1/350,30855,897

    California - Rate base 374,700

    UnitB&W4 Color
    Page$30,654$34,060
    1/219,92522,139
    1/314,30515,895

    California - Rate base 461,300

    UnitB&W4 Color
    Page$35,730$39,700
    1/223,22525,805
    1/316,67418,527

    California - Rate base 1,002,200

    UnitB&W4 Color
    Page$66,258$73,620
    1/243,06847,853
    1/330,92034,356

    California - Rate base 836,000

    UnitB&W4 Color
    Page$59,364$65,960
    1/238,58742,874
    1/327,70330,781

    California - Rate base 1,436,500

    UnitB&W4 Color
    Page$96,849$107,610
    1/262,95269,947
    1/345,19650,218

    50+ Full Run 50-59 Edition 60-69 Edition 70+ Edition 50-69 Edition 60+ Edition

    Capital - Rate base 1,213,000

    UnitB&W4 Color
    Page$70,470$78,300
    1/245,80650,895
    1/332,88636,540

    Capital - Rate base 236,700

    UnitB&W4 Color
    Page$19,179$21,310
    1/212,46613,852
    1/38,9509,945

    Capital - Rate base 348,000

    UnitB&W4 Color
    Page$26,703$29,670
    1/217,35719,286
    1/312,46113,846

    Capital - Rate base 628,300

    UnitB&W4 Color
    Page$41,157$45,730
    1/226,75229,725
    1/319,20721,341

    Capital - Rate base 584,700

    UnitB&W4 Color
    Page$41,121$45,690
    1/226,72929,699
    1/319,19021,322

    Capital - Rate base 976,300

    UnitB&W4 Color
    Page$63,999$71,110
    1/241,59946,222
    1/329,86633,185

    50+ Full Run 50-59 Edition 60-69 Edition 70+ Edition 50-69 Edition 60+ Edition

    East Central - Rate base 1,594,200

    UnitB&W4 Color
    Page$89,964$99,960
    1/258,47764,974
    1/341,98346,648

    East Central - Rate base 274,300

    UnitB&W4 Color
    Page$21,582$23,980
    1/214,02815,587
    1/310,07211,191

    East Central - Rate base 441,100

    UnitB&W4 Color
    Page$32,877$36,530
    1/221,37023,745
    1/315,34317,047

    East Central - Rate base 878,800

    UnitB&W4 Color
    Page$55,908$62,120
    1/236,34040,378
    1/326,09028,989

    East Central - Rate base 715,400

    UnitB&W4 Color
    Page$48,870$54,300
    1/231,76635,295
    1/322,80625,340

    East Central - Rate base 1,319,900

    UnitB&W4 Color
    Page$84,042$93,380
    1/254,62760,697
    1/339,22043,577

    50+ Full Run 50-59 Edition 60-69 Edition 70+ Edition 50-69 Edition 60+ Edition

    Florida - Rate base 1,673,200

    UnitB&W4 Color
    Page$98,127$109,030
    1/263,78370,870
    1/345,79350,881

    Florida - Rate base 316,700

    UnitB&W4 Color
    Page$25,902$28,780
    1/216,83618,707
    1/312,08813,431

    Florida - Rate base 449,000

    UnitB&W4 Color
    Page$34,785$38,650
    1/222,61025,123
    1/316,23318,037

    Florida - Rate base 907,500

    UnitB&W4 Color
    Page$59,994$66,660
    1/238,99643,329
    1/327,99731,108

    Florida - Rate base 765,700

    UnitB&W4 Color
    Page$54,369$60,410
    1/235,34039,267
    1/325,37228,191

    Florida - Rate base 1,356,500

    UnitB&W4 Color
    Page$89,766$99,740
    1/258,34864,831
    1/341,89146,545

    50+ Full Run 50-59 Edition 60-69 Edition 70+ Edition 50-69 Edition 60+ Edition

    Great Lakes - Rate base 2,761,300

    UnitB&W4 Color
    Page$138,996$154,440
    1/290,347100,386
    1/364,86572,072

    Great Lakes - Rate base 475,500

    UnitB&W4 Color
    Page$33,390$37,100
    1/221,70424,115
    1/315,58217,313

    Great Lakes - Rate base 801,600

    UnitB&W4 Color
    Page$53,316$59,240
    1/234,65538,506
    1/324,88127,645

    Great Lakes - Rate base 1,484,200

    UnitB&W4 Color
    Page$84,231$93,590
    1/254,75060,834
    1/339,30843,675

    Great Lakes - Rate base 1,277,100

    UnitB&W4 Color
    Page$77,859$86,510
    1/250,60856,232
    1/336,33440,371

    Great Lakes - Rate base 2,285,800

    UnitB&W4 Color
    Page$129,870$144,300
    1/284,41693,795
    1/360,60667,340

    50+ Full Run 50-59 Edition 60-69 Edition 70+ Edition 50-69 Edition 60+ Edition

    Mid-Atlantic - Rate base 2,920,500

    UnitB&W4 Color
    Page$147,006$163,340
    1/295,554106,171
    1/368,60376,225

    Mid-Atlantic - Rate base 487,800

    UnitB&W4 Color
    Page$34,254$38,060
    1/222,26524,739
    1/315,98517,761

    Mid-Atlantic - Rate base 837,300

    UnitB&W4 Color
    Page$55,692$61,880
    1/236,20040,222
    1/325,99028,877

    Mid-Atlantic - Rate base 1,595,400

    UnitB&W4 Color
    Page$90,549$100,610
    1/258,85765,397
    1/342,25646,951

    Mid-Atlantic - Rate base 1,325,100

    UnitB&W4 Color
    Page$80,784$89,760
    1/252,51058,344
    1/337,69941,888

    Mid-Atlantic - Rate base 2,432,700

    UnitB&W4 Color
    Page$138,222$153,580
    1/289,84499,827
    1/364,50471,671

    50+ Full Run 50-59 Edition 60-69 Edition 70+ Edition 50-69 Edition 60+ Edition

    New England - Rate base 1,121,600

    UnitB&W4 Color
    Page$65,160$72,400
    1/242,35447,060
    1/330,40833,787

    New England - Rate base 168,700

    UnitB&W4 Color
    Page$13,671$15,190
    1/28,8869,874
    1/36,3807,089

    New England - Rate base 331,700

    UnitB&W4 Color
    Page$25,452$28,280
    1/216,54418,382
    1/311,87813,197

    New England - Rate base 621,200

    UnitB&W4 Color
    Page$40,689$45,210
    1/226,44829,387
    1/318,98821,098

    New England - Rate base 500,400

    UnitB&W4 Color
    Page$35,190$39,100
    1/222,87425,415
    1/316,42218,247

    New England - Rate base 952,900

    UnitB&W4 Color
    Page$62,469$69,410
    1/240,60545,117
    1/329,15232,391

    50+ Full Run 50-59 Edition 60-69 Edition 70+ Edition 50-69 Edition 60+ Edition

    Pacific Northwest - Rate base 1,065,400

    UnitB&W4 Color
    Page$61,893$68,770
    1/240,23044,701
    1/328,88332,093

    Pacific Northwest - Rate base 184,700

    UnitB&W4 Color
    Page$14,967$16,630
    1/29,72910,810
    1/36,9857,761

    Pacific Northwest - Rate base 273,100

    UnitB&W4 Color
    Page$20,952$23,280
    1/213,61915,132
    1/39,77810,864

    Pacific Northwest - Rate base 607,600

    UnitB&W4 Color
    Page$39,798$44,220
    1/225,86928,743
    1/318,57220,636

    Pacific Northwest - Rate base 457,800

    UnitB&W4 Color
    Page$32,193$35,770
    1/220,92523,251
    1/315,02316,693

    Pacific Northwest - Rate base 880,700

    UnitB&W4 Color
    Page$57,735$64,150
    1/237,52841,698
    1/326,94329,937

    50+ Full Run 50-59 Edition 60-69 Edition 70+ Edition 50-69 Edition 60+ Edition

    Pacific Southwest - Rate base 2,641,700

    UnitB&W4 Color
    Page$140,274$155,860
    1/291,178101,309
    1/365,46172,735

    Pacific Southwest - Rate base 509,500

    UnitB&W4 Color
    Page$37,737$41,930
    1/224,52927,255
    1/317,61119,567

    Pacific Southwest - Rate base 681,200

    UnitB&W4 Color
    Page$47,790$53,100
    1/231,06434,515
    1/322,30224,780

    Pacific Southwest - Rate base 1,451,000

    UnitB&W4 Color
    Page$86,886$96,540
    1/256,47662,751
    1/340,54745,052

    Pacific Southwest - Rate base 1,190,700

    UnitB&W4 Color
    Page$76,572$85,080
    1/249,77255,302
    1/335,73439,704

    Pacific Southwest - Rate base 2,132,200

    UnitB&W4 Color
    Page$127,764$141,960
    1/283,04792,274
    1/359,62366,248

    50+ Full Run 50-59 Edition 60-69 Edition 70+ Edition 50-69 Edition 60+ Edition

    Southeast - Rate base 4,039,400

    UnitB&W4 Color
    Page$203,328$225,920
    1/2132,163146,848
    1/394,886105,429

    Southeast - Rate base 853,500

    UnitB&W4 Color
    Page$59,931$66,590
    1/238,95543,284
    1/327,96831,075

    Southeast - Rate base 1,097,500

    UnitB&W4 Color
    Page$72,999$81,110
    1/247,44952,722
    1/334,06637,851

    Southeast - Rate base 2,088,400

    UnitB&W4 Color
    Page$118,521$131,690
    1/277,03985,599
    1/355,31061,455

    Southeast - Rate base 1,951,000

    UnitB&W4 Color
    Page$118,944$132,160
    1/277,31485,904
    1/355,50761,675

    Southeast - Rate base 3,185,900

    UnitB&W4 Color
    Page$181,017$201,130
    1/2117,661130,735
    1/384,47593,861

    50+ Full Run 50-59 Edition 60-69 Edition 70+ Edition 50-69 Edition 60+ Edition

    Southwest - Rate base 2,163,200

    UnitB&W4 Color
    Page$122,067$135,630
    1/279,34488,160
    1/356,96563,294

    Southwest - Rate base 532,800

    UnitB&W4 Color
    Page$41,922$46,580
    1/227,24930,277
    1/319,56421,737

    Southwest - Rate base 612,900

    UnitB&W4 Color
    Page$45,684$50,760
    1/229,69532,994
    1/321,31923,688

    Southwest - Rate base 1,017,500

    UnitB&W4 Color
    Page$64,737$71,930
    1/242,07946,755
    1/330,21133,567

    Southwest - Rate base 1,145,700

    UnitB&W4 Color
    Page$78,264$86,960
    1/250,87256,524
    1/336,52340,581

    Southwest - Rate base 1,630,400

    UnitB&W4 Color
    Page$103,815$115,350
    1/267,48074,978
    1/348,44753,830

    50+ Full Run 50-59 Edition 60-69 Edition 70+ Edition 50-69 Edition 60+ Edition

    Texas - Rate base 1,432,00

    UnitB&W4 Color
    Page$83,979$93,310
    1/254,58660,652
    1/339,19043,545

    Texas - Rate base 383,400

    UnitB&W4 Color
    Page$31,365$34,850
    1/220,38722,653
    1/314,63716,263

    Texas - Rate base 411,800

    UnitB&W4 Color
    Page$31,896$35,440
    1/220,73223,036
    1/314,88516,539

    Texas - Rate base 636,800

    UnitB&W4 Color
    Page$42,102$46,780
    1/227,36630,407
    1/319,64821,831

    Texas - Rate base 795,200

    UnitB&W4 Color
    Page$56,466$62,740
    1/236,70340,781
    1/326,35129,279

    Texas - Rate base 1,048,600

    UnitB&W4 Color
    Page$69,390$77,100
    1/245,10450,115
    1/332,38235,980

    50+ Full Run 50-59 Edition 60-69 Edition 70+ Edition 50-69 Edition 60+ Edition

    West Central - Rate base 1,032,000

    UnitB&W4 Color
    Page$59,958$66,620
    1/238,97343,303
    1/327,98031,089

    West Central - Rate base 160,800

    UnitB&W4 Color
    Page$13,032$14,480
    1/28,4719,412
    1/36,0826,757

    West Central - Rate base 300,000

    UnitB&W4 Color
    Page$23,022$25,580
    1/214,96416,627
    1/310,74411,937

    West Central - Rate base 571,200

    UnitB&W4 Color
    Page$37,413$41,570
    1/224,31827,021
    1/317,45919,399

    West Central - Rate base 460,800

    UnitB&W4 Color
    Page$32,409$36,010
    1/221,06623,407
    1/315,12416,805

    West Central - Rate base 871,200

    UnitB&W4 Color
    Page$57,114$63,460
    1/237,12441,249
    1/326,65329,615

    AARP ATM Rail

    Rate Base: 21.5 Million

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    Closing Dates and In-Home Estimates

    National

    IssueAd Copy ClearanceSpace/Material
    Dec/Jan9/29/2310/6/23
    Feb/Mar11/22/2311/30/23
    Apr/May1/31/242/7/24
    Jun/Jul3/29/244/5/24
    Aug/Sep5/31/246/7/24
    Oct/Nov*7/31/248/7/24

    National BRC

    IssueAd Copy ClearanceSpace/Material
    Dec/Jan9/15/239/22/23
    Feb/Mar11/9/2311/16/23
    Apr/May1/17/241/24/24
    Jun/Jul3/15/243/22/24
    Aug/Sep5/17/245/24/24
    Oct/Nov7/17/247/24/24

    Space close is one week prior to national space close

    Demographic Editions: In-Home Dates

    Issue50-5960-6970+50+
    Dec/Jan11/23–12/912/9–12/2712/30–1/2711/23–1/27
    Feb/Mar1/27–2/72/10–2/282/29–3/271/27–3/27
    Apr/May3/26–4/64/6–4/244/25–5/203/26–5/20
    Jun/Jul5/25–6/56/8–6/266/27–7/245/25–7/24
    Aug/Sep7/27–8/78/10–8/288/27–9/237/27–9/23
    Oct/Nov9/26–10/710/5–10/2310/24–11/209/26–11/20

    Regional/Test Markets/RealDeals

    IssueAd Copy ClearanceSpace/Material
    Dec/Jan9/22/239/29/23
    Feb/Mar11/15/2311/22/23
    Apr/May1/24/241/31/24
    Jun/Jul3/22/243/29/24
    Aug/Sep5/24/245/31/24
    Oct/Nov7/24/247/31/24

    Space close is two weeks prior to national space close

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