Opinion: Don't Underestimate the Market Power of 50-Plus Consumers

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Why AARP Media? Delivering Superior Value and Benefits!

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AARP.ORG Reaches 29M. An All Time High!

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How J.Lo's Birthday Offers Insights for Marketers.

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3 tips for creating a brand that resonates across generations.

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Super bowl LIII: tom brady and gen xers lead the way.

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3 ways to customize content strategy for your demographic.

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What Boomer Travel Trends Mean For Your Bottom Line.

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Jennifer Aniston turns 50! A good reason to celebrate.

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Marketing to 50-plus women is nothing to be afraid of.

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Madonna at 60! Why she's more relevant than ever.

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AARP takes the lead as America's most read magazine.

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Real people, real results: how to avoid fake traffic.

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Hollywood embraces the 50-plus crowd. You should too.

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Why advertisers are embracing niche publishers in 2018.

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The inside track on the booming pet market.

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AARP now has the largest readership. Move over people mag!

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Is Brand loyalty dead and what to do about it.

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The Biggest Mobile Misconception.

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The true costs of ignoring online brand safety.

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The turning tide of boomer marketing.

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Engaging the traveler over 50.

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AARP media takes on marketers’ most pressing problems.

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Christie Brinkley shatters the 60-stereotype.

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Can Baby Boomers Save the Fast-Food Industry?

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From DIY to DIFM - boomers lead new trend.

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3 reasons to cast a spell on the 50+ market.

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Building brand trust in an age of mistrust.

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10 reasons to reconsider your media buy.

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OMG! How Media Buyers Fell in Love with AARP Media.

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3 things we bet you didn't know about being over 60.

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Boomers fall in love with travel!

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Four apps the 50+ crowd love.

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3 things we bet you didn't know about being over 50.

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Three key motivators for boomer travel.

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Boomers take to the skies!

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Understanding boomer economy.

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Marketing for a life reimagined.

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Going for Gold After 50 and what it means for advertisers.

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The 3 best creative practices for marketing.

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5 leading social media voices to follow.

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The 50+ demographic. 4 mighty facts for success.

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Reimagine aging! Live life to the fullest.

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How volunteering can change your career.

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AARP and Avis hit the road! A campaign that drives customers.

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Put me in coach. Mentorship leads to success.

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The 360° approach to mentoring and why it works.

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Millennials and boomers shake hands and ageism takes a hit.

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A tribute to the great David Bowie. A leading-edge boomer.

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AARP the magazine: a rare success story in modern publishing.

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More inspiring stories from AARP's "Fearless at 50".

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3 simple tricks to keep your new year's resolutions.

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Inspiring stories from aarp's "Fearless at 50".

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A pivotal year in boomer marketing. 8 brands to look at.

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Are Holiday Traditions Important to You?

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Look who's shopping now? Boomers take the lead.

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Gray is the new black. Redefining hair trends.

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Coloring: not just for kids anymore.

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Millennials get inspired by boomers.

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Are you stressed? 7 foods that can lower your stress level.

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10 key facts savvy marketers know about boomers.

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Why boomers need millennial mentors. It's a two way street.

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4 brands that actually understand boomers.

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What we can learn from boomer travel bloggers.

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Boomers vs. Millennials at the office.

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6 ways boomers are impacting the consumer landscape.

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Let's get physical! 50+ are fitness enthusiasts.

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Boomer celebrities are redefining aging.

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Boomers are from Mars, millennials are from Venus.

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Encore is the new retirement.

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With boomers, a (second) home is where the heart is.

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The diversity of the decades. A look at 50, 60 and 70.

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5 boomers who defined independence.

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AARP magazine. For more than just boomers.

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Boomers on Facebook. A case study.

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Oh yea, they're tech savvy! Boomers go digital.

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Part three, with Barbara Hannah Grufferman.

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4 ways print is thriving in a digital age.

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What brands should know about the boomer caregiving.

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Part two, with Barbara Hannah Grufferman.

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Infographic: 50+ means business!

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Barbara Hannah Grufferman gives advice on aging.

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Successfully leveraging '60s nostalgia.

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5 inspiring ways boomers are giving back.

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The difference between how boomers and millennials travel.

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4 reasons why auto marketers should talk to boomers.

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Brands celebrate mother's day with emotion.

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Expressing herself: what marketers can learn from madonna.

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