More 50+ Insights
These celebrities, all turning 50, are just getting started! This powerful demo has led the largest online migration of any single demo in U.S. history, ushering in new opportunities for marketers and advertisers. AARP Media Solutions offers many different print and digital methods to reach them.
goop, there it is!
Mom, movie star, and mogul Gwyneth Paltrow kicked off her acting career when her godfather, Steven Spielberg, cast her as young Wendy in his 1991 film Hook. She later starred in movies like Seven, The Royal Tenenbaums, and Shakespeare in Love, for which she won an Oscar. Paltrow, who turns 50 on September 27, hasn’t appeared in a movie since 2019’s Avengers: Endgame. She’s kept busy as CEO of Goop, which went from a newsletter to a $250 million empire. The cookbook author and singer met her husband, Glee co-creator Brad Falchuk, while belting out tunes on the show. The two share a home with Paltrow’s son Moses and daughter Apple, who recently graduated high school.
Born Tracee Joy Silberstein, Tracee Ellis Ross is the daughter of music manager Bob Ellis Silberstein and legendary diva Diana Ross. The actress, model, comedian, and activist merged last names to honor both parents, and it’s safe to assume she’s been making them proud ever since. Ross, who turns 50 on October 29, rose to fame on the CW series Girlfriends. Superstardom hit with her Golden Globe-winning work on ABC’s Black-ish, which wrapped its final season this year. A champion of representation, Ross was named the 2022 ambassador for H&M’s partnership with nonprofit Buy From A Black Woman. Recently she spoke out about ageism in Hollywood, saying aging is “an honor.”
idris the unstoppable
Idris Elba, who turned 50 on September 6, has a busy season ahead. His new thriller Beast will be shortly followed by Luther, the film version of the Netflix series that’s won him SAG and Golden Globe Awards. Elba – born Idrissa Akuna Elba in London’s Hackney borough – has always had interests beyond acting. He’s been a DJ, launching his own label as recently as 2018, and a racing enthusiast who broke a UK land speed record while driving a 626-hp Bentley Continental GT. Elba and wife Sabrina Dhowre just launched new venture S’able Labs – a genderless skincare brand made with natural ingredients from East Africa. And, if rumors are true, he might be the next James Bond.
the real slim shady
Eminem was inducted into the Rock and Roll Hall of Fame this year, and he recently received an Emmy nomination for his 2022 Super Bowl LVI Halftime performance. It’s all part of the artist’s ongoing renaissance. Born Marshall Mathers III in St. Joseph, Missouri, he exploded onto the hip-hop scene in the late 1990s before a very public struggle with, and recovery from, addiction. It was reported last year that Eminem, who turns 50 on October 17, holds the largest vocabulary on the pop charts, with more than 8,818 unique words used. He’s still at it, recently lending his talents to the soundtrack for Baz Luhrmann’s Elvis, and releasing his second installment of greatest hits, Curtain Call, on August 5.
west virginia pride
When he was just eight years old, Brad Paisley received his first guitar from his grandfather. He grew up in Glen Dale, West Virginia, and still claims to be a “West Virginia hillbilly,” watching NASCAR while at home with his wife, actress Kimberly Williams Paisley, and two sons. The country superstar, who turns 50 on October 28, has three Grammys and more than 30 other major industry awards to his name. They’re all kept at his parents’ house because he “doesn’t like reminders of the past.” This year, he’s been traveling from California to Copenhagen for his World Tour 2022. While “Alcohol” might be his most popular song, Paisley doesn’t drink. He prefers chocolate milk instead.
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