Recent Blog Posts
Saying good-bye to summer isn’t easy, but here is something that is...check out these August blog stories.
Our August blog topics range from dating and travel to the multi-gen workplace.
Nothing makes a Boomer feel more discouraged than being forgotten. And yet, as Boomers age out of the key 18- to 49-year-old market, advertisers are leaving their most valuable market segment behind. Boomers account for 50% of consumer spending and are the top consumer demographic. This is a huge opportunity left on the table.
For many Boomers, retirement means finally being able to focus on themselves and take advantage of what the world has to offer. As for all ages, traveling is a favorite pastime for retirees. In fact, the market for retired travelers will grow by 36% over the next 10 years. But that's not what's most interesting about Boomer travelers. Boomers are passionate about sharing these experiences, and are blogging about their travel.
It's easy to buy into the tensions between Boomers and Millennials in the workplace. Boomers see Millennials as impatient and unfocused; Millennials see Boomers as slow and stuck in their ways. Boomers see Millennials as lacking in commitment and work ethic; Millennials see Boomers as hierarchical and overly formal. Yet, as Millennials are poised to become one of the most integral groups in the workplace, learning how to work together is more important than ever.
Thanks to Boomers, the fastest-growing segment of the population over the next 10 years will continue to be people age 50+. Indeed, the over-50 population will grow by 15.1 million, or nearly three times faster than people age 18-49, a segment that will grow by just 6.3 million. That disproportionate growth will affect nearly every industry. Just how far-reaching will the impact be? To get a sense of the transformative effects of Boomer aging, take a look at its impact on these six key business sectors.
A walk in the mall, followed by the early bird special and a 7 p.m. bedtime. If this sounds like a typical night for someone 50+ to you, you’d be mistaken. Though many picture Millennials as the more active age group, Boomers and the rest of the over-50 crowd are true movers and shakers.
When you think about the celebrities and Boomers redefining aging with grace and pride, what's one thing that unifies them? They're not trying to look 30 years younger. They're embracing their age and owning who they are.
When it comes to love, marriage and sex, Boomers and Millennials are truly generational case studies. While they differ in many ways, they do have one thing in common: they're forging their own way, andadvertisers are taking notice.
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