Time For A Beauty Marketing Makeover
Justin Timberlake’s new music video, “Mirrors,” should be required viewing for beauty execs looking to make a real impact on their companies’ bottom lines. It may just inspire them to rethink dated marketing plans that ignore Boomer and older women—who …
AARP Rolls Out Social Monetization
New ‘Hot Deals’ Facebook initiative offers sponsors integrated ad buy. AARP, the association for those aged 50-plus and publisher of the largest circulation magazine in the country, is taking advantage of Facebook to not only reach its core membership, but …
The lowly state of traditional magazine publishing isn’t news
The lowly state of traditional magazine publishing isn’t news, though the dire industry activity of recent months seems to resound to the steady beat of nails pounded into coffins. Why else would Time Warner try, and fail, to jettison its …
Baby Boomers Return To The Multiplex, And Hollywood Notices
NPRA number of films appealing to older audiences, or films that have themes closely related to aging, have been scooping up nominations for Oscars and other awards.
Cupid Takes Aim At Hearts (And Wallets)
Mediapost | Engage:BoomersAh, the sacred traditions of Valentine’s Day: flowers, candy hearts, and, if you’re a Baby Boomer, perhaps romance after divorce.
Super Bowl Ads: Why Are Boomers Being Sidelined?
ForbesIt’s amazing that the majority of TV advertisers target 18- to 49-year-olds almost exclusively. Boomers are typically invisible, resulting in significant missed opportunities and annoyed potential customers.
Life After 50: Has the TV Industry Finally Figured Us Out?
Huffington Post | Post 50Somewhere along the way, being 50 and older started to age out of the highly appealing 18-to-49-year-old demographic.
Happiness: The gift that keeps on giving
Mediapost | Engage:BoomersMarketers often ask me how they can meaningfully infuse their brand into the broader context of Boomers’ lives so that it becomes known, not just for its core benefits, but also for its impact on a broader and deeper level
AARP: Never Too Late To Think ‘Mobile First’
MediaPostWith more than 37 million members, the AARP is one of the largest advocacy organizations in the U.S.
Can AARP Become a YouTube Hit?
You might not think 24-year-old YouTube star Michelle Phan would have much to do with the biggest organization for retired people.
Why Boomers Won’t Release Their Grip On Technology
Put away the cozy image of the little old lady knitting a sweater for the grandkids, or the distinguished gentlemen playing chess in the park, because the newest elder generation is not going to sit quiety in a rocking chair.
50+ Market Proves Golden for Consumer Cellular
Chief MarketerPerhaps the quality of the mousetrap really does cause prospects to beat a path to a marketer’s door.
ECommerce Redefines The Digital Divide
Mediapost | Engage:BoomersWhile younger users often go online as a leisure activity, the driving force behind older Americans’ use of the Internet is a sense of purpose.
Welcome to Your Living Room, Boomers
This isn’t the best thing to admit, but the term “baby boomer” makes me a little queasy. In my mind it conjures images of 65-year-old hippies skipping through meadows on their way to the local Social Security office.
How Brands Prioritize in Social
DigidayIf there’s a main complaint brands have with social media, it’s fragmentation. With so many platforms and different content options for posting, social media is becoming more complex by the minute.
Hollywood’s New Hot Demo Is Saving the Box Office
Hollywood ReporterSays one studio executive, “It’s a big deal to get an AARP cover” as movies from “Hope Springs” to “The Expendables 2″ prove aging stars.
Provide Opportunities For Aging Consumers
Mediapost | Engage:BoomersBaby Boomers have been credited with significant social change during their lives.
Advertisers Go Gray as the Balance of Power Shifts in the US
Marketing PilgrimAARP (formerly known as the American Association of Retired Persons) is on a quest to get advertisers to include their demographic in more campaigns.
