AARP’s Audience
AARP’s many media vehicles capture the attention of Boomers and beyond–the dynamic 50+ audience. It is a group that has more disposable income than any other age demo, and shops for homes, cars, clothing, travel, and technology like no one else.
So talk to our nearly 40 million AARP members and you’ll find their response to your marketing message quite rewarding.
7 reasons why 50+ are marketers’
darlings… or should be.
• Biggest demographic – 42% of adult population
• Boomer bulge – 84% of Boomers are already 50+
• Buy more – 45% of all consumer goods
• Most assets – 75% of discretionary wealth
• Most influential – 68% give money to their adult kids
• Fastest growing – 7x times faster than 18-49
• Longest lasting – dominant demo for next 40 years
How AARP Media reaches
the best of the best.
• 98% more likely to have an investment portfolio $100,000+
• 80% more likely to own a vacation home
• 60% more likely to have a valid passport
• 57% more likely to have a master’s/higher degree
• 54% more likely to be an influential
• 42% higher median household net worth
• 24% higher median household income
Source US Census; GfK MRI Fall 2010 (AARP members v. non-members, 50+)
