Call to Action
To hear which fast-growing, independent mobile phone carrier partnered with AARP Media Sales across multiple life stage editorial versions … contact us.
This “No Contract” specialist worked with our marketing team to create versioned ads that help spread targeted brand messages in AARP The Magazine. The results, 5.6 million calls and website visits, representing a 40% increase in actions over the previous campaign; ad recall that ranked in the top three in both editions; and an expanded presence that led to the first exclusive arrangement in the category. The bottom line: brand growth due to a better understanding of the needs – and evolving technology lifestyle – of AARP members.
A Healthy Launch
To learn which breakthrough treatment turned to a wide variety of segments across AARP.org to trumpet its life-changing launch into the healthcare marketplace … contact us.
With a need to build awareness as a newly FDA-approved product, and to educate in a niche market, a pharmaceutical giant turned to both a broad range of suitable sections and newsletter placements for high impact impressions. With resulting click-thru rates of nearly twice category standard, and a free trial offer that put the product in hand while collecting crucial contact data, the client made an additional advertising commitment within days.
The next step, a game plan for sustained growth, and a deep look at other joint opportunities.
To See Success
To know which eye care brand looking to employ a sustained campaign for a new product called on AARP Bulletin for its proven direct response strength … contact us.
While the company is a household name, introducing new products in their category is often a tough exercise. So with their sights set on Boomers, the executions were constructed with age-appropriate testimonials, and offered multiple trial-based offers. And where did it lead? To an astounding ROI, and an advertising commitment that has tripled in the last two years.
And remember, this isn’t just about healthcare; this is about proven audience reaction from a trusted source, AARP Media Sales.
Feast on Success
To know which leading, national, family-style restaurant brand turned to AARP to help boost business and build loyalty in the dinner hours via an exclusive offer to our nearly 40 million members… contact us.
In just eight months, they used our media properties to reach a new audience and successfully connected with more than 2 million members. A simple incentive created new customers and encouraged a flurry of repeat visitors to the restaurants.
Most importantly, redemptions increased week by week. To put it mildly, the results blew away their projections. It was about traffic in a new daypart. It was about outmaneuvering the competition. And in the end, it was about ringing the register.
Brand New Audience
To find out which of America`s auto giants built momentum for an important new model early in 2010 by breaking away from its traditional audience and tapping into the power of ours… contact us.
With custom creative featuring our target, and an integrated program across AARP The Magazine and AARP.org, their campaign far exceeded expectations with thousands of sales that were directly tracked back to us through our membership cards.
It was branding and promotional. It was subtle, yet effective. And it won`t be the last time we work together.
A Fresh Approach
To learn which household name in pre-prepared meals revitalized their digital marketing campaign with the help of the AARP Media Sales team… contact us.
After conducting an analysis of their standard creative campaign approach, AARP`s integrated marketing group worked hand in hand with the client to optimize their banners for our audience through a series of tests and download format changes.
The results … an incredible 350% increase in click-thru rate, and an ongoing relationship with the brand across an array of their other products. It was a simple exercise, but we weren`t happy until they were.