Digital Ad Specs


STANDARD Embedded Ad

What is it:

This in-feed ad is embedded in content areas throughout AARP.org. This ad is comprised of three distinct components which AARP uses to construct the ad.  


Details

Ad Components 1) Static Image
2) Headline Copy
3) Paragraph Copy

Image Specifications

File TypesJPG, GIF, PNG
Max File Size50 KB
File Dimensions457x263
AnimationNot Allowed
Logos, products, text, borders or line art in the imageNot Allowed

Copy Specifications

Headline Copy 27 characters max with spaces
Paragraph Copy 105 characters max with spaces
Advertiser name, product name, offer or discount details in the copy Not Recommended

General Specifications

Allows 3rd Party ServingNo
Allows 3rd PartyTrackingYes we accept only secure trackers
Audio PermittedNo