What is it:
This mobile only vertical ad unit is revealed as users scroll down an article page and appears “within” the article content approximately halfway down the article. When a specific amount of the ad is in view, it snaps into place and video playback begins. During playback, if the user continues to scroll, playback pauses automatically. If the video is brought back into view, playback resumes. An end card is displayed at the completion of the video. The end card contains the advertiser’s logo and a “Learn More” button automatically added by AARP.