Digital Ad Specs

standard interscroller

What is it:

This mobile only vertical ad unit is revealed as users scroll down an article page and appears “within” the article content approximately halfway down the article. When a specific amount of the ad is in view, it snaps into place. When users are done viewing or interacting with the ad, they can scroll up or down to continue viewing the article content.  A semi-transparent “Click Here” button will automatically be added by AARP at the bottom.


Ad Components 1) Layered CS5 Photoshop File
2) Flat Image File
3) Landing Page URL
4) Tracking Tags (optional)


Layered CS5 Photoshop File
  • Dimensions: 768x1230
  • PPI: 72
  • Layers: Each element (background, logo, etc.) should be on its own layer
  • Fonts: Should be converted to a smart object
  • Safety Zones: 40px top and 80px bottom
Flat Image File TypeJPG or PNG
3rd Party Serving No
3rd Party TrackingYes

Compatible with the mobile phones running Apple’s iOS, Samsung’s Native OS 4.0+
and Android’s OS (Chrome only)