Digital Ad Specs


320x50 Adhesion

What is it:

The mobile adhesion banner persists at the bottom of an AARP mobile web page on phones, changing orientation based on user interaction. When a viewer scrolls the ad unit will disappear and then reappear when the interaction stops. First click can either exit to  a landing page or expand the ad full-screen where a second click exits to the landing page.

IAB Compliant        HTML5 Capable


Deliverables

Ad Components Static Images or HTML5

Specifications

File Types
PNG, GIF, JPG or HTML5
Collapsed Dimensions
320x50
Expanded Dimensions
Portrait: 400x700 
Landscape: 700x400
Max Initial File Size 150 KB
Subsequent Max User Initiated Streaming File SizeUnlimited for streaming video
VideoStreaming optional in expanded panel
Max Video & Animation Frame Rate24 FPS
Max Animation Length 15 seconds
Max Video LengthUnlimited for streaming video
Video InitiationOn expand: play
Audio InitiationOn expand: unmute
Allows 3rd Party Serving
Yes we accept only secure ads
Allows 3rd Party Tracking
Yes we accept only secure trackers
Expand & CollapseOn click
Expand buttonUpper right of collapsed panel
Close [X} buttonUpper right of collapsed panel (no expand) or upper right of expanded panel
Safe Zone Templates:Landscape and Portrait