AARP Digital - Guidelines

All advertising orders are accepted subject to these terms and conditions
Campaigns cannot run without approval by AARP Ad Policy for adherence of Ad Policy Advertising Guidelines
All 3rd Party Vendors must be SSL-Compliant for all display ads.
Use of Recruitment/Market Study Banners such as Dynamic Logic or Question Market, must be evaluated on a case by case basis, contact your sales person if you plan to utilize recruitment banners for any portion of your campaign.

3rd Party tags are accepted except where noted in the Digital Advertising Specs
All 3rd Party Vendors must be SSL-Compliant for all display ads, including creative and tracking components. AARP pages are loaded over a secure connection. Secure connections (https) are achieved using SSL (Secure Sockets Layer) in accordance with industry standards. We require that all ads, creative assets, and tracking elements are requested using a secure connection. Additionally, all subsequent requests to media assets or tracking URLs must also use a secure connection (https://). The only part of an ad permitted to be non-SSL compliant is the click URL (target landing page). Assets which are not SSL compliant will not be accepted.
All 3rd Party served ads must be tested prior to the campaign start, please allow additional time for this.
Hyperlinks must open in a new browser window.
Creative must follow the same specifications as AARP hosted ads and may not be changed unless negotiated with AARP Digital Advertising Services.
If using Double-click Campaign Manager (DCM), internal redirect tags (InReds) are preferred.
Approved 3rd Party partners and vendors can be found here

Ad formatting is specific to each ad, please refer to the ad’s individual spec page for proper formatting and optimization.
For HTML5 creative please see these supplemental guidelines
Creative with a white background must have a minimum 1-pixel border while remaining within the ad slot dimensions.
Creative may not utilize “fake” form fields or system alert look-a-likes.
The use of the AARP name, its initials or the name of any of its publications may not be used in any advertisement, landing page, promotion material (including promotional/discount codes), or follow-up mailings without the express written permission of AARP.
AARP adheres closely to the IAB specification guidelines

Assets must be delivered to aarp.adops@acceleration.biz at least five (5) business days prior to campaign launch for standard ads and seven (7) business days for rich media, out-of-page and expanding ads.
Changes to any publisher developed creative must be submitted at least five (5) business days prior to launch.
Creative submissions are not considered complete until all assets including images, text, click-thru URL and the successful observation of the landing page are accounted for.
If the landing page is not live by the creative submission deadline, a representation of the final page must be provided by supplying either a demo URL or full-page screenshot of the page.
Submit all creative to aarp.adops@acceleration.biz

digital advertising guidelines