Digital Ad Specs

AARP Media Advertising Network offers a full range of online display ad formats across all screens: desktop, mobile, and tablet. Check this site often for the latest specifications, guidelines, and available formats. All ads must comply with and meet AARPʼs Advertising Policies, Digital Advertising Guidelines, and be SSL Compliant.

Email

View All Units

Dedicated

What is it:

AARP Dedicated Emails are custom-created, stand-alone messages sent by AARP on behalf of advertisers to members.

View Example

Details

Email Components

Requested Drop Dates (Tuesdays)
Completed CRF
Proof List Information
Seed List Information
Email Body (PSD)
Subject Line (Text)
List Criteria for ASI
PDF of Email for ASI

Email Body Specifications

Desktop
Body Dimensions	600 pixels wide
Body Format	PSD* (Photoshop)
Logo	Must used an approved advertiser logo

Mobile
Body Dimensions	320 pixels wide (mobile vertical) Single-column design
CTA Button Dimensions	Large, thumb-tappable buttons for calls to action, should be at least 46 pixels squared
Font Size	Minimum font size of 16px—Apple recommends 17-22px, Google recommends 18-22px (we can go for 18-22px).

* AARP will not accept non-PSD file submissions so as to maintain the quality of final files and to adhere to development time lines

Copy Specifications

Subject Line	Must include the advertiser's name
Copy Recommendations	Use standard web safe fonts, minimum 10 pts/px Embed and underline hyperlinks (do not display actual URL) Although we offer unlimited height, keep email as short as possible Avoid using all capital letters
Acceptable Serif Fonts	Georgia “Palatino Linotype”, “Book Antiqua”, Palatino "Times New Roman", Times
Acceptable Sans-Serif Fonts	Arial, Helvetica "Arial Black", Gadget "Comic Sans MS", cursive Impact, Charcoal "Lucida Sans Unicode", "Lucida Grande" Tahoma, Geneva "Trebuchet MS", Helvetica Verdana, Geneva
Acceptable Monospace Fonts	"Courier New", Courier "Lucida Console", Monaco

Other Specifications

Allows 3rd Party Serving	No
Allows 3rd Party Tracking	Yes we accept only secure trackers
Audio	Not Permitted
Other Recommendations	Provide unique alt tag for each image and link Use colors and formats that enhance readability and draw the eye to key information
Short URLs	Not Permitted

Creative Recommendations

Fonts	Use standard web safe fonts at least 10 points/pixels, avoid using all capital letters
ALT Tag	Provide unique alt tag for each image and link
Hyperlinks	Embed and underline hyperlinks (do not display actual URL)
Design	Use colors and formats that enhance readability and draw the eye to key information
Body Height	Although we offer unlimited height, keep email as short as possible