Recent Blog Posts

AARP Media Sales specializes in delivering insights on 50+ consumers—a demographic with more accumulated wealth and influence than any other. AARP’s media properties enable marketers to connect with this audience, contact a rep today to learn more!


From DIY To DIFM, Boomers Lead New Trend

Boomers are ready to take advantage of innovative products that automate a variety of our day-to-day tasks as part of the surging “do it for me” (DIFM) trend....








App-alooza - 4 Apps Adults 50+ Love

The popular apps for the 50+ market empower connection to the world, strengthening of the mind and control over health — all allowing for increased independence....



Three Key Motivators For Boomer Travel

Boomers and older travelers are responsible for nearly half of all vacation dollars spent by Americans. Recent research reveals three key motivators for Boomer travel, which provide fertile ground for the development of strategic marketing communications....



Economic Boomers

If you're looking for the holy grail of target audiences this summer, look no further — Boomers are now the driving force of the economy, and media planners everywhere are embracing them....


By the Numbers

In huge numbers, Boomers and Gen Xers are redefining their second stage of life, focusing on what really matters to them and exploring the exciting opportunities that come along with the 50+ life stage....


Adult 2.0-Going for Gold After 50

Boomers see 50 as the demarcation between the first and second halves of their adult life. One might call this second half, “Adult 2.0.”...




4 Facts About The Mighty 50+ Demographic

The "RP" in AARP no longer stands for "Retired People." It stands for "Real Possibilities." Here's why your brand should considering marketing to the new 50+ for real ROI....


#MotivationalMonday Got True Grit?

Researchers are learning that stick-to-itiveness, resolve, determination, and inner strength are more important than native talent, ability, or intelligence in determining success....


Is the New Sabbatical Right for You?

Ranging from several weeks to up to a year or more of paid time off, sabbaticals are intended to give an employee the opportunity to rejuvenate with the hopes that he or she will return to work even more inspired and productive....


InnovAGING to Live Life to the Fullest

Architect Matthias Hollwich challenged his students and colleagues to come up with ideas that could make aging a fulfilling process. The results amazed him....



Volunteer to Change Your Career

If you're in a job where the reality is less than inspiring, it might be time for a shakeup. To get things started, consider volunteering to explore options for a career transition....



Put Me In, Coach

Once you get started, you might be surprised at all the ways working with a coach benefits you....


Mentoring: The 360 View

There's a new vision for the mentor/mentee relationship emerging which values each participant's experience and encourages a more empathetic and reciprocal give-and-take relationship....






3 Simple Tricks to Keep Your New Year's Resolutions

While we might desire change, it's often much easier said than done. Luckily, there are a few easy tricks to increase the odds of seeing through New Year's resolutions — and, they work no matter your age....




Are Holiday Traditions Important to You?

This season is the perfect opportunity to set new traditions — and involve the entire family the process. In fact, the holidays are the perfect time to remind the whole family why traditions are so important....


Boomers Rejoice the Holiday Season

In 2015, even while Millennials grew to be the largest adult demographic, Boomers took control of all consumer spending at 51%. It's no wonder then that marketers are pursuing Boomers with the same fury once reserved for their kids this holiday season....


Gray Is the New Black

Millennials all over the world are asking their hairdressers for more silver hues and the hashtag #grannyhair has taken off on Instagram. Are Boomers the new hair trendsetters?...



Millennials Get Inspired by Adventurous Boomers

For Boomers, physically empowering activities and passion-driven careers are a way to open themselves to new possibilities and, rather than focus on their age, focus on themselves for the very first time....



10 Key Facts Savvy Marketers Know About Boomers

The case for Boomers and older consumers as the lifeblood of the American economy continues to grow. Here are 10 key facts making the case for Boomers as the most valuable generation for marketers today....



Hot Topics on a Cool Demo

Saying good-bye to summer isn’t easy, but here is something that is...check out these August blog stories. You’ll be surprised by the topics we cover and walk away with better insights into the dynamic 50+ audience....






50+ Gets Physical

In recent years, a few 50+ superstars have made headlines, inspiring Boomers to action as well as helping to create interest in this market from fitness and health advertisers....


Boomer Celebrities Redefining Aging

When you think about the celebrities and Boomers redefining aging with grace and pride, what's one thing that unifies them? They're embracing their age and owning who they are....



Encore is the New Retirement

Once upon a time, retiring meant closing the chapter on working and heading off into the sunset with hours of birdwatching and golf to follow. These days, retirees are doing anything but relaxing....


With Boomers, A (Second) Home is Where the Heart Is

A look at the numbers reveals that Boomers are preparing very desirable second homes, according to the National Association of Realtors. When it comes to buying these vacation spots, Boomers are making waves....



Not All 50+ Adults Are Alike

It's easy to group all adults over 50 together and poke fun at how they use Facebook or text with two hands, but it's time to break this habit....




Case Study: Boomers on Facebook

Some people believe Facebook to be the land of the teenager, but companies seeking to market to Boomers are discovering a whole other, just as vibrant, side of the platform....


Boomer Tech Habits, Decoded

The stats speak for themselves. Boomers have and use all of the devices and platforms you do—maybe even more....






Infographic: 50+ Means Business

So you think you know 50+? They do more, spend more and spread the word about products and services that make a difference in their lives. See the impact of the #1 consumer demographic in the US....


Barbara Hannah Grufferman Q&A: Part 1 of 3

We sat down with Barbara Hannah Grufferman for a three-part interview about how she embraces aging, her beauty tips, and how the 50+ are challenging perceptions about their demographic....


5 Recipes For A Healthy Memorial Day Barbecue

What better way to welcome summer than bringing the family together for a good ol' fashioned cookout? Bring your family together around the table with these five healthy, simple, and delicious recipes, courtesy of AARP....



5 Inspiring Ways Boomers Are Giving Back

Many retired Boomers are spending their free time with "encore careers" that include giving back to their communities. Here are five examples of how Boomers continue to make lasting impacts with simple acts of kindness...



4 Reasons Why Auto Marketers Should Talk to Boomers

The warm season comes with increased new car sales, and if you look closely at who's behind the wheel, you may be surprised. After a lifetime of hard work, saving, and planning, Baby Boomers are ready to spend....


Brands Celebrate Mother's Day

Each May, we give thanks to Moms and celebrate the special bond we share. Because we’re in the advertising business, it’s always interesting to see how brands connect with people of all ages to honor our Moms....


7 Reasons Boomers Will Grow Your Bottom Line

Evidenced by our 38 million members, AARP knows a thing or two about marketing to the 50+ consumer. So, now that the largest generation in history is squarely in our sweet spot, we thought it was time to share some of what we’ve learned along the way....


What To Expect From Boomers In 2015

Boomers were as relevant as ever last year. I predicted they would drive economic expansion, create jobs, become more important to mainstream brands, and continue to rejuvenate the face of 50+. They didn’t disappoint....


5 Creative Best Practices

Our print and digital creative expertise is based on extensive knowledge of the AARP audience, rigorous testing and years of experience. Here are our top 5 creative best practices to get you started....